DAA
Digital Analytics Association (DAA)
MemberDarin Swan 
Dig-Dug Enthusiast. Strategist. Account Manager. Academic. Educator. Veteran.
With over 20 years of leveraging new technology in the field of strategic communications, I have experience in a wide variety of disciplines, including account management, web development, social network analysis, data modeling, email marketing, social media campaign management, creative direction, strategic planning, e-commerce, online advertising, advergaming, UX/UI design and turning analytics into actionable intelligence.
Additionally, I’ve developed curriculum and taught college courses in the field of computer operations, graphic design and interactive development.
Finally, I have a BA, MA, and MS with a year of doctorate work.
Thank you for visiting. Please contact me if you have any questions about my experience. Kind Regards,
A selection of happy clients
Proven Skills
September 2021 - Current Employer
Responsible for the curriculum development and hybrid (online and in-classroom) instruction of GRDE 211 – Design for New Media and GRDE 210 – Design for the Web. Additionally responsible for the online delivery of GRDE157 – HTML/XML. All courses managed via the Moodle open-source Learning Management System (LMS).
July 2019 - Current Employer
Responsible for strengthening Sparrow's presence in the digital space by developing and delivering new content and functionality for Sparrow.org and its related web properties, as well as working with the marketing team to take advantage of emerging technologies and digital mediums. Support internal clients' needs for online communications and expand Sparrow’s suite of digital services (e.g., mobile site/app, social media, email marketing, etc.) in the interest of both patients and caregivers. Additionally, manage the development and execution of Sparrow’s social media strategy, email marketing programs, site optimization through use of Google Analytics and SEO best practices, and other digital marketing activities for the system. Responsible for developing the strategy for all Lead Generation, Telehealth and Foundation campaigns. Served on the COVID-19 Innovation Team, providing direct support to senior leadership during the pandemic.
September 2017 - May 2019
Responsible for curriculum development and delivery of DPR 100 – Introduction to Information Technology – through the Canvas Learning Management System (LMS). Class instruction includes both a traditional in classroom component and an online component, primarily delivered through Canvas and McGraw Hill's Connect and SIMnet integrations.
June 2017 - November 2018
Leverage industry best practices to provide clients with strategic guidance in their digital and traditional marketing campaigns, supporting government, higher education, pharma, healthcare, and additional verticals.
June 2015 - June 2017
Developed and managed the implementation of strategic recommendations in support of Children's Hospital of Philadelphia's online marketing and advertising campaigns, focused on philanthropic endeavors as well as peer-to-peer fundraising, and special event promotion. Managed vendor relationships for all online CHOP Foundation marketing and fundraising platforms.
December 2011 - February 2014
Worked with a variety of clients in the retail and health care sectors, providing strategic direction within the field of interactive marketing and advertising. Developed qualitative and quantitative reporting and analysis for campaigns, focusing on the optimization of specific key performance indicators. Managed the set-up and delivery of enterprise-level communication campaigns coordinating with internal production teams, external client vendors, and a variety of client stakeholders. Created and managed approvals for contracts covering multiple advertising and marketing campaigns within the client's MSA.
June 2010 - July 2011
Created online media strategies for Fortune 500 companies in support of their advertising, marketing, government advocacy and public affairs programs. Presented white papers and training sessions to clients, management, and interactive teams on interactive industry best practices. Developed information architecture and wireframes in coordination with client and internal team inputs to ensure content is delivered accurately and efficiently to the appropriate audiences. Created media plans, demographic targets, scenarios and personas based on industry trends and consumer research. Managed the optimization of search and display campaigns, email, and landing pages through A/B and multivariate testing to ensure client budgets were effectively utilized. Provided custom analytics reporting to client, management, and development teams, leveraging lessons learned for future interactive media campaigns. Delivered quarterly and yearly, custom media planning models for account, campaign, and client teams to ensure media spending was aligned with the client's campaign objectives. Worked with account, campaign, communications, and business development on key proposals and RFP responses.
September 2008 - May 2009
Courses of instruction included Design Lab, Introduction to the Mac, Introduction to Graphic Design, Adobe Photoshop, Adobe Illustrator, and Tennis.
January 2008 - August 2008
Developed digital account plans in support of Chevy's online strategy. Tasks included working with clients to assess their long-term strategic objectives, developing interactive white papers, evaluating emerging technologies and analyzing social media trends in support of future Chevy campaigns.
May 2001 - January 2008
November 2003 - January 2008
Developed digital account plans in support of Chevy's online strategy. Tasks included working with clients to assess their long-term strategic objectives, developing interactive white papers, evaluating emerging technologies and analyzing social media trends in support of future Chevy campaigns.
January 2002 - November 2003
Charged with managing cross-media advertising and marketing activity supporting the communication goals for the brands of Chrysler LLC: Jeep, Chrysler, and Dodge. Managed a team of account executives responsible for the development and support of new cross-media campaigns, advergame programs, youth marketing initiatives, automotive events and email communication. Created media plans and negotiated with a variety of vendors to maximize use of client budgets. Liaised with creative agencies and production teams to manage deliverables. Reported campaign activity to all shareholders and provided strategic guidance from lessons learned.
May 2001 - January 2002
Managed the creation and execution of Interactive advertising and marketing campaigns in support of the brands of DaimlerChrysler. As lead multimedia developer I assisted brand account teams and interactive strategists in developing interactive brand strategies, participated in key strategic decisions regarding direction of interactive campaigns, produced and managed the development of interactive advertising and eDirect campaigns for DaimlerChrysler brand clients, and created Interactive Group business processes for the development of eDirect and advertising campaigns to ensure ISO compliance and intra-agency cooperation.
March 2000 - May 2001
Designed and implemented custom Internet and extranet solutions for clients. Primary client base included the electronic funds transfer (EFT) industry – NYCE, STAR, and Concord EFS. Managed and implemented the development of all interactive projects including all custom online catalogs, corporate websites, and secure e-commerce sites for use by clients. Assisted the account management team in assessing clients' needs and partnered with the sales department to create custom proposals specifically tailored to meet our clients' project objectives. Developed customized timelines and defined key milestones in the production process for all internal and external production teams to ensure on-time delivery for interactive projects. Developed and managed the production of interactive materials on both the client and server side as they related to clients’ advertising and marketing campaign objectives. Researched design, communication, and immerging interactive technologies to determine the feasibility of implementing them in our clients' future communication projects.
January 2000 - December 2001
Courses of instruction included Introduction to HTML for Graphic Designers, Special Topics: HTML and Dreamweaver , Using and Troubleshooting the Macintosh and other design-related classes. Additionally, developed curriculum and instructed students primarily in the web design area as it related to the newly created web design certificate program for the 2001-2002 school year.
May 1998 - March 2000
Managed, designed, and implemented commercial Internet, Intranet, and multimedia projects for a diverse group of businesses and government agencies. Primary responsibilities included development of new accounts, management existing accounts, development of technical proposals, web site design and administration, and vendor selection. Established and managed over a half a million dollars in Internet and multimedia projects in the first year of the multimedia group’s operation and ultimately was responsible for a staff of seven employees.
September 1996 - May 1998
Administrated, designed, and implemented commercial Internet and Intranet Web sites. Responsibilities also included account management, copywriting, graphic design, Internet marketing, strategic planning, and obtaining new accounts.
July 1996 - October 1996
Developed Web pages in HyperText Markup Language (HTML) for reference by employees of the federal government. Responsibilities included editing and proofing copy, graphic design, and web site administration.
July 1991 - July 1995
Responsible for coordinating and implementing new communications systems for use by the United States military forces supporting Joint Task Force-Southwest Asia located in Riyadh, Saudi Arabia. Updated and maintained a current directory of worldwide Department of Defense addresses commonly used for classified and unclassified message transfer by military personnel in Taif, Saudi Arabia (Air Force Achievement Medal Awarded for Actions). Responsible for the operation of a Unisys 2200 mainframe computer system. Proficient in running peripheral equipment such as printers, disk drives, and tape drives. Additionally, graduated from the Air Force Academy Preparatory School in 1993 with a 3.8 GPA.
A Criticism of Huntington's "Clash of Civilizations" Top 0.5% Paper on Academia.edu
Decline of the Ottoman and Safavid Empires Top 1% Paper on Academia.edu
Cybersecurity Vulnerabilities Facing IT Managers Today Top 1% Paper on Academia.edu
Problems Facing Iran’s Stability: Economic Challenges and the Youth Movement Top 1% Paper on Academia.edu
The Impact of Locke’s Writings on the Founding of American Government Top 2% Paper on Academia.edu
Password Recovery through Cain and Abel, RainbowCrack, and the Vulnerability of MD5
Graduated December 2013
The Master of Science in Cybersecurity is designed for midcareer professionals who wish to help meet the challenges posed by increasing cyber-threats. Using a multidisciplinary approach, the program is designed to provide students with a broad analytical framework for evaluating and solving cybersecurity problems.
Graduated November 2009 with Distinction
The Master of Arts in Strategic Intelligence provides professional, graduate-level academic education in the interdisciplinary field of strategic intelligence. The program's core courses impart substantive knowledge and analytic skills required by all professionals in the intelligence community. The concentration in Middle Eastern Studies focuses on the world's most volatile and controversial region. This addresses the political, religious, military, economic, and social/cultural issues of the Middle East.
Graduated December 2007
The Bachelor of Arts degree with a major in political science is designed for students with an interest in government and politics or students who intend to enter law school or graduate school. Students in this program take courses in American politics, comparative politics, international relations, and political theory. Some of the courses in the political science major include: Congress and the Legislative Process, Women and Politics, State Politics, U.S. Constitutional Law, the Politics of Latin America, International Organizations, National Security Law, Public Policy and Health Care, et cetera.
Digital Analytics Association (DAA)
MemberVeterans of Foreign Wars
2 Tours in the Middle EastNational Military Intelligence Association
Academic MemberInternational Network for Social Network Analysis
Academic MemberSociety of Competitive Intelligence Professionals
Academic MemberKellogg Community College Information Technology Advisory Committee
Member from 1999 - 2009Some Awards I've Received
2017 PhillyDMA Interactive (Website, Microsite, Landing Page) - Visit Ann Arbor Site
Annodyne2005 Direct Marketing Association of Detroit “Target Award” for Interactive Marketing
Jeep "Snowboard Super Jam" Campaign2005 Direct Marketing Association of Detroit “Target Award” for Interactive Marketing
Jeep "Mountain Madness" CampaignInternational Who's Who in IT 2001 & Business Professionals 2004
BBDO DetroitMasters of Strategic Intelligence
American Military UniversityBachelor of Arts in Political Science
Oakland University, Rochester, MII'm accessible via cell, email, LinkedIn, or Twitter